Law of Marketing

Before going deep into Why Digital Marketing is Important Now a Days let us first understand Why understanding marketing is important?

I can surely say when we hear the word marketing you all will think of promoting some products which should be delivered to end consumers. This is a very big mistake in understanding the word marketing.

Do you know when does marketing come into the picture? Is it Before or After creating the product?

I am pretty sure most of them will tell it comes after creating the product. The truth is you are wrong. Marketing come into the picture before even creating the product.

Thorough research is done on understanding the customer needs and based on that the product is created. Such a product fits so well with the customer that it gets sold without even giving much effort to post-marketing. This is the main reason why the product becomes successful.

Marketing is not just a random thing, you require the right message to be delivered to the right person at the right time.

After using the product and if the product is right, the end customer will be happy. Don’t you think first-level trust is built up with the brand? A happy customer always stays with the brand for a longer period of time. Once the brand captures the position in the consumer’s mind you can achieve your goal.

This is the reason Big brand sells its products very easily.

The first step of marketing is to

  • Build the product which fits the customer
  • Build trust with your brand

Before doing any marketing make sure that the product is of good quality. It is a product that makes marketing successful. Always keep in mind never ever make marketing more important than the product.

The word of mouth in marketing is termed the best channel of marketing because it is referring marketing. 

If you want to learn any marketing first learn about the customers. The inputs from learning the customers will help you in moving to the right path in doing any marketing.

Since this article is focusing on knowing Why Digital Marketing is Important Now a Days let’s stick to it.

Table Of Contents

What is Digital Marketing?

Whenever the word Digital comes, one thing is very clear it is all about working on the electronics and Internet. Digital Marketing can be done for both Online and Offline. However, the most focus is on Online Marketing when it comes to Digital Marketing.

Digital Marketing is selling products by reaching out to customers digitally. These customer acquisitions are done via electronic devices.

Why Digital Marketing Is Vital for Any Business?

How many of you agree that “Visibility is the key to success”.? What I can say is the only factor why the Business grows.

When the visibility is more what happens?

  • More audiences are aware of the Business
  • Message can be passed to larger audiences
  • Your customer’s reach increases
  • More audiences will be connected to you
  • You can sell to more customers
  • More transaction happening

Now, why are the above things are possible it is only because of the Internet. Imagine the kind of information available on the Internet. The internet around the world is getting cheaper and accessible to as many as possible. On a daily basis, the users are increasing which can be your customers.

Internet is the place where you get tons of information, potential customers, and leads. All of these can be used in your business for growth and to attract customers.

Assume if you are not part of Digital Marketing then you are losing a huge opportunity in front of you.

Social Media apps:

  • Facebook: As of now Mar 2022, Facebook is having more than 2.9 billion active users. It is the most used app in the entire world. Many businesses use Facebook to market their products.
  • Instagram: Instagram is also having more than 2 billion active users around the world. The existence of business on Instagram adds great value to the company.

The technology is running very fast and it’s growing like anything. Mobile users can be your potential customer. People around the world are using these apps like Facebook, Instagram, Snapchat, etc extensively. It is now part of living. Placing your ads in such social media apps can give you a tremendous boost. 

Just a mobile phone will be a great value to your business.

What are the Benefits of Digital Marketing?

So far we know what is Digital Marketing. Check out why to use Digital Marketing or the benefits of Digital Marketing. Digital Marketing strategy is beneficial for both small businesses as well as big businesses. There are various benefits of using Digital Marketing:

Easy to communicate with customers

If your business is online it is very essential that you always communicate with your customers. Communicating with customers is very fast and easy nowadays. For example, if you want to send any message to the customers you just have to send out an email, create a post on social media, latest is to create youtube shorts or Instagram reels. 

With this, you can instantly communicate with the customers. The message you want to pass to customers is easily delivered. Here is the catch you can involve n number of customers at the same time. How convenient it is to reach customers.

Target audience already available

With traditional marketing, it was very difficult to get customers and the cost of doing traditional marketing is also very high. The conversion ratio is very low and also not measurable.

When you do digital marketing for your product, it becomes very easy to market your product on the internet via social media apps or a search engine like google. 

With millions of users on the internet, it becomes easy to get the target audiences. That is why we say target audiences are already available.

If you run a campaign on such apps or search engines via ads you will get the target audiences for your products by spending less compared to traditional marketing.

Customize your audiences

Why we use Digital Marketing is because it can be optimized based on the requirements. In traditional marketing, this is not possible. 

Let me put this in a very simple way, You build a product and it is targeted at the Male gender under the age group of 25-35. 

Given a task to create a campaign for this product what will you do?

Will you create a campaign for all audiences or only target the Male Gender with the age group of 25-35?

The obvious answer is the second one you will narrow it down. 

Coming to the second example, you are running multiple ads with different ad groups. Out of all the ad groups, only one or 2 ad groups are performing. 

Now, will you continue doing the campaign for the ad groups which are not performing, or will you stop the ad groups which are not performing? 

The obvious is that you will stop the ad groups which are not performing.

Based on the data which you can collect while running your campaign you can customize your audiences.

Measurable form of marketing

While doing advertisements on billboards there is no way you can measure the conversion. You cannot keep track of customers who came because of the billboard. 

The same is the case with TV ads you cannot measure.

Whereas in Digital Marketing every transaction can be tracked. All the links you share with the customers are trackable. Due to this advantage, one can easily make out which campaigns are giving good results and also measure all the conversions easily.

Digital marketing is also cheaper than the traditional form of marketing. 

There was a time when small companies find it difficult to do traditional marketing it was mainly because of the cost. 

Today no matter who you are entrepreneur, a small company, or a big company all have the access to digital form of marketing due to less cost involvement. 

Building Brand Awareness and Brand image

Digital marketing is a great way to build a brand image and brand awareness. If you have to create brand then it becomes easy to retain customers. These customers will always be loyal customers. 

Because of repeat customers or loyal customers your revenue increases. So might have understood now why building brand and brand awareness is so important.

If you are new to the market and want your brand to be spread across the location then digital marketing will help you. 

There are various ways of doing it like Facebook ads, Instagram ads, Google ads, etc. With this, you get a chance to build brand awareness. If your products are good then there is a great opportunity of getting repeat customers.

A social media marketing strategy will help you in Brand recognition provided you have a good product and products services.

Important Components in Digital Marketing Strategy / what comes under digital marketing

I believe now you have a better understanding of Digital Marketing. Let me summarize the things we have gone through till now in Digital Marketing.

  • Create right product
  • Create your own target audiences
  • Continous communication
  • Create Brand for business

You know why digital marketing is important now a days for every business.

The next step is how to do Digital Marketing. There are many ways of doing it. There is no said process in any business it is all about what your business needs to get more revenue.

That is why many companies first come up with marketing strategies. 

You have to believe in one thing that nothing can change overnight. A lot of research and planning is required to make any business successful.

Here is the list which will help you in knowing what does digital marketing include.

1. Having a Website

It is said that if you are doing any business then you should have your own website. This is the first place where people will come can visit your business. 

The website will tell most of the things about your business. Your website should contain information about the products or services you are offering. 

While designing the website make sure the user experience should be good. A website should be clean and simple.

With the help of a contact form, anyone can contact you.

For online marketing, the website plays a very important role in marketing campaigns. 

If you don’t have the website then let me help you. To build a website you require 3 basic things

By any chance, if you are facing any issues in building the website please connect with us.

2. Content Creation for your blog on the website

Once you have the website, it’s time for creating a blog on various topics related to your website or business. It is also known as content marketing. Reach customers through your content. 

The content can be created in different formats like blogs, images, videos, ebooks, online courses, infographics, webinars, and podcasts.

The content you created is then promoted on various platforms and in different forms like email marketing, social media, SEO, PPC campaign, Backlinks, etc.

Here is the guide on How to create a blog for your website.

3. What is SEO in Digital Marketing? – Search Engine Optimization

If you know the SEO right then you can win the heart of millions. 

Why am I saying this is because when you do SEO (Off-page SEO and On-Page SEO) the chance of getting traffic to your website increases. This is also called organic traffic.

When organic traffic comes to your website there is no cost involved in it.

Search engine optimization means improving your ranking on the search engine like Google Search, Yahoo search, Bing, etc. When the ranking gets better your website is shown on the search engine result page SERP.

The ultimate goal of SEO is to come on the first page of the Google search engine result page. 

The SEO is covered in detail in the article What is SEO. 

4. What is keyword in Digital Marketing?

Let us first understand What is keyword in Digital Marketing?

In any search engine, this is the very first step. Users type the keywords in the search bar to find the content. The various contents get displayed on SERP.

If you want to rank on google it is necessary to use the right keywords which are driving traffic. These keywords then will be used in the article or blog.

When the content is written there is a workflow that every blogger follows.

  • Shortlist of Topic Discovery (you select the topic) 
  • Identifying the keywords using a keyword research tool
  • Writing the unique content
  • Publish the content

If done with proper research no one can stop you from ranking the article on google.

You also have to understand that not every keyword rank on google. For this, proper keywords research is required. 

To simplify this:

  • Some keywords bring tons of traffic
  • Some keywords bring thousands of traffic
  • Some keywords bring hundreds of traffic
  • Some keywords bring single-digit or double-digit traffic.

You have to analyze this in such a manner that when you arrange the list of keywords in your blog it starts ranking. 

Select of keywords plays a vital role in ranking in the competitor world.

To do the keyword analysis use the keyword research tool called Writerzen. It is awesome when compared to other keyword analysis tools. It also has a lifetime deal which is for a limited time period. You can grab it before it ends.

If someone says something good about you or your business your image or brand value gets built up. Am I right?

When it comes to the internet such image or brand authority is built when some other websites share your website link. This is called backlinks.

If more and more websites refer to your website links the page authority and the domain authority of the website increase which in turn helps in increasing Google website ranking.

Backlinks also help in building relationships with other businesses. 

There are categories in building the backlinks. I will not talk about the second one but only refer to the first category ie quality backlinks. The quality backlinks are the backlinks coming from the high authority website. 

When high authority websites give you a backlink it increases your authority too. So always go for high authority.

The are many more things in Backlinks. You can refer here.

6. What is Email Marketing in Digital Marketing?

Email is a professional way of communication. If you have clients most of the communication is done via email. Email communication exist since the start of the internet.

Any mass communication is also done by email. In Digital Marketing, you should know how to do email marketing.

There are various things in email marketing as given below.

  • Collecting Emails using subscribe form
  • Collecting emails using Contact Us Form
  • Sending out emails to the email list
  • Send a sequence of emails
  • Immediate reply to visitors
  • Sending out an email broadcast

All these cannot be done without having a support system. You require a tool that does this for you. These tools are referred to as email marketing tools.

With the help of an email marketing tool, you can get the above task done. Without this, you cannot do email marketing. It’s better to look for the best email marketing tool which solves your problem.

7. What is Social Media Marketing in Digital Marketing?

Social Media Marketing is a great way to establish brand awareness. There are various platforms on which you can do social media marketing. The most famous are

  • Facebook
  • Instagram
  • Twitter
  • Whatsapp
  • Telegram
  • Pinterest

Having existence on this platform will boost your business. You can also run the ads to get leads and even drive sales.  People search for the businesses on these platforms to check the details. And if you don’t have the existence then there is a high possibility of losing potential customers.

8. What is PPC Advertising (Pay per click) in Digital Marketing?

Let us first understand the PPC term, basically, it is known as pay per click which means you pay when someone clicks on your ad.

This is possible because the platform which offers to run ads has a huge database of users. Many details are available about a user like age, likes, comments, location, interest, gender, email, phone number, daily activity, etc.

With these demographic details, one can optimize the ads for a good conversion rate and target those audiences which fit your requirements

In the case of SEO, the building of any business takes time but yes it is free of cost.

When you run the ads, the result is instant but there is a cost involved. It is because of ads that the business grows in a short span of time.

Take Away

We came to an end and I am pretty sure you now have good knowledge of Digital Marketing and the things related to it.

If you are thinking to start a Digital Marketing Journey then you are on the right path. We are always here to help you with any issues you face.

Initially, you might not require to buy any external tools but yes in the future if you are looking for any possible outcomes then you will definitely need to buy some tools related to Digital Marketing.

Please leave a comment if you have any doubts.