Learn What is seo onpage and offpage in Blogging 2022?

We all are aware of the importance of SEO – Search Engine Optimization to your business. SEO is one such factor that will give you free traffic without involving any cost. Whoever wants to grow in the Digital Marketing business should learn What is SEO Onpage and Offpage in blogging.

2 most important pillars of SEO are:

• On page in SEO
• Off page in SEO

These 2 pillars of SEO, should be implemented every time if you want traffic to your website through search engines.

If done correctly, it can boost your site to the top of search results, increasing the number of people who view your site, which means more sales and better customer engagement over time.

In this article, we will learn everything about SEO onpage and offpage.

When you do optimization inside the blog, it is known as Onpage SEO. There are various things that come into consideration when you do on-page SEO. 

Here are the things to consider keywords, anchor tags, image title, alt text, meta tags, meta descriptions, page/post titles, and internal linking.

With On-page SEO, Google or any other search engines know what this blog is about.

Based on the content, your blog will be categorized with the relevant keywords.

Whenever optimization is done we first do the On-page SEO. This helps in increasing the ranking on the Google search engine.

There are chances that the blog will come on the first page of SERP if all the on-page SEO optimization is done correctly.

In SEO optimization, this is the second part as all the action performed for off-page SEO will be done outside of your own website.

With off-page SEO you can add more value to your blog by building trust and authority with the outside world.

It effectively helps in improving the Blog ranking in search engines.

There are different ways of doing offpage SEO and some of them are: commenting, link building, Guest posts, Writing on forums, Social media, Newsletters, etc.

You will often notice that off-page SEO is related to people’s interaction or behavior. If your content is good, people will always share it in their network; they may do so through social media platforms such as Facebook, Twitter, etc., or via email, newsletters, and other communications.

There are many things to consider while doing On-page SEO. All these onpage SEO factors will be discussed here.

Add this to your checklist while doing On-page SEO.

Finding the right keywords for the blog plays a vital role in bringing traffic to your blog.

If you are a newcomer or a beginner, it is important to use keywords in your blog post so that search engines can find and rank your content.

You can find the content writing keywords by using the Writerzen keyword explorer. If you are new then you can sign up for 7 days Free Trial and cancel anytime.

There are various other onpage SEO tools that do the same job but WriterZen is having the added advantage. 

List of other tools:

• WriterZen Keywords research
• Ahrefs
• Semrush
• Ubersuggest

My recommendation is always to target those keywords which are low in competition and also have traffic volume.

When you include your target keyword in the blog URL then it is SEO-friendly URL. This is one of the checklists for on-page SEO.

There is a limitation in the URL that you need to be aware of. The URL should not exceed the limit.

The target keyword should always be in your header H1 which is basically the title of the blog. 

It is also better to include it in your sub heading H2 in a natural format. 

Make a note whenever you place any keyword it should be in a natural format and not forcefully added. The algorithm of the search engine catches it if it is forcefully added.

There might be a possibility that the search engine will not give your blog a priority.

The first paragraph of the blog should always be an introduction to the content you are writing. In this first para itself, you should use the target keyword which makes sense.

Even in this article if you check the first para you will find my target keyword SEO Onpage and Offpage in blogging included.

Almost all bloggers try to add the keyword in the first para which gets mixed up with the content.

While writing you should add the target keywords in a natural way to your content. It helps in increasing the SERP position in the search engine.

Google may ignore if the keyword added make no sense to the content. This may affect the SERP position.

It is very difficult to include all the information in one single article. Various blogs are written for a particular topic on the same website.

We just add a hyperlink to your own website to refer to a particular topic. This kind of link is called internal links.

Internal links are those links that refer to your own website.

It helps Google to make a hierarchy of your website. 

Ideally, you should have more number of hyperlinks or internal links but should not exceed what Google is suggesting to avoid spamming. It is approx 100 internal links.

It is good practice to start using the internal links from the start of the blog.

More internal links can be achieved by 2 things.

• The content should be lengthy.
• Many blogs should be written so that you can refer to them in your blog.

The main benefit of an Internal link is it decreases the bounce rate of the website. For the bounce rate details, you can refer to the Google Analytics report.

Visitors will refer to the link you provided in your blog without moving out of the website. This helps in reducing the bounce rate of your site.

External links are those links which are referring to outside websites.

There is some information that actually you are not including in your content. In this case, an external link to that site will be added to your content.

This information can be anything like:

1. Statistics
2. Graphical representation
3. Information in details
4. Infographic details
5. and many more

High quality means that the article should be in a proper format, have relevant information, content should be meaningful, add value for visitors, and content should be unique.

If you are writing on any topic the content should be revolving around the topic with proper research. It should not be off-topic.

Your information should be adding some value addition to the visitors. It does not make any sense if it is not useful for visitors.

Most of the time we often think the content written is grammatically correct but actually, it is not. Many people forget to correct it.

There are free and paid tools available in the market which will help you in correcting your grammar. I normally use Grammarly for this. You can use it too as it is free and easy to use.

It is also famous among bloggers. Also has the chrome extension for the browser.

Once it is grammatically correct the content becomes readable and it leaves a good impression among the visitors.

The Content-length of a blog is important because one can add additional information about the topic. 

The visitors coming to the website will be engaging with the details information included in the blog.

Long-form content also ranks on Google and you can see them on the first page of SERP. Check any sites that come on the first page of the search engine, it has a good amount of word count. 

The long-form content has an advantage over the blog with less content length.

There are many people who don’t know the importance of SEO in images. Every image you add to the site adds value.

If you don’t know how image optimization is done you can check the details below.

Here is the list of things you can do for image optimization for SEO.

Image Name: Many times the image name is missing for an image. It is a very bad sign. One should always give the appropriate name to an image. If possible you can also include the keywords which you are targetting as an image name.

One target keyword should be there in the image name for Onpage SEO.

Image File Size: Image file size can affect your blog speed. If your blog speed is slow that Google will not rank you. One can check the website speed on Google PageSpeed Insights.

Make sure you are in the green zone. If not then there is a need to do the image optimization.

Ideally, the image size should be less than 100 KB. There are different online websites available that can reduce the file size however slight resolution differences may come. 

If the image size is less then it helps in faster loading of the page. 

Image Alt Text: The alt text image attribute of an image gives additional information about an image. This information is relevant to the image.

It is also recommended to use the keyword which makes sense in the alt text section.

For SEO purposes you must add the alt txt attribute to all the images in the blog.

The search engine also checks the alt txt attribute of an image and accordingly it positions the place of the image on the search result page.

Image Title: When you hover over an image, a text appears which is the tile of the image. It is also a part of SEO.

Every image should have a title. It can be added when the image is uploaded to WordPress.

All these are small things and no expertise is required. Anyone can do it. Next time when you upload any image make sure you give the proper image name, Alt text should be added, the Image should have a title and the size of the image should be less.

On the google search result page, there are 2 things that are visible on the screen. 

• Title of the Blog
• Meta Description of the Blog

How important it is to add the meta description on every blog. Google allows only 160 characters in the meta description.

The meta description will tell you about the blog. Write a meta description of the blog in such a manner that you include your target keyword and also tell what is this blog about by using the power words.

When it comes to SEO Google ranks those websites whose site speed is excellent. 

If site load time is very low then there is an added advantage. Even if the content is good but the load time is very high Google will not allow the site to show up on the first few pages.

Google is having its own tool to check the Website speed.

View the report and rectify it one by one.

Ideally, the site speed score should be 90 plus which is a green zone.

Strategies performed outside of the websites is Off page SEO. Let’s check out the ways in which off-page SEO is done.

Link Building is an important off-page technique which simply means Good websites which are high in authority will refer to your website blog or article URL in the form of Anchor text.

It is also called Backlinks.

If someone adds your website link to their website that means there is trust between the 2 websites.

This trust comes with only one thing – Good Quality Content that is unique.

Link building helps in search engine ranking. If the backlink is coming from the high authority websites then Google takes this into an account.

There are chances, Google will improve your search result position.

The quality of the links is far better than the quantity of links.

Users visit those sites which provide high-quality content and add value. Such websites are shared across various mediums like newsletters, social shares, etc. These websites start gaining trust and come into the category of authority websites.

Search engines give them a score and for the authority site, the score is always higher scaling from 0 – 100.

Getting links from them is not easy. You have to work hard for it.

It is always recommended to get the backlink from within the same category.

Eg: If you have a blog in the travel niche then the backlink should also come from high authority travel-related websites. This is good practice.

It is a normal tendency for a human that they trust brands more instead of regular brands. 

In a similar fashion search engines like Google or Bing or any other also trust Brands as compared to others.

It is because the information coming from the brand is more reliable. The brand has its own goal which they don’t want to get messed up by providing false information.

It is necessary that you start working in the direction of making your website or related work a Brand.

Building a brand is also a marketing strategy.

Users directly start searching using your brand name or related products or services. This is the reason you should think of making a brand.

Commenting on blog strategy still works in getting the backlinks. However, the commenting should be relevant to your category and the approach should be right.

Google considers commenting as good and bad both.

Make sure whenever you comment on any blog it should be natural or else google will consider it black hat SEO which is bad for your blog.

Get links from other websites by writing a guest post on their website. 

Again Google considers this as both Good or Bad. It depends on where you are taking backlinks by writing the post.

If it is from legitimate websites then you don’t have to worry or else Google will penalize you.

For guest posts follow the below approach:

1. Search for the websites that accept Guest Posts.
2. Approaching them via email or any other contact info mentioned by them.
3. Once it is approved either provide them the content or they will write it and you will get the backlinks in written.

Many times you will also see that you just need to signup and write the post and publish it. Even such posts are good but make sure the website is genuine and is a high authority website.

One should learn how to do content marketing. Content marketing also helps in bringing the traffic which is your direct target audience.

Eg: I have created a Youtube video on “What is Onpage SEO and Offpage SEO” and at the same time the link to this article is added in the description.

Don’t you think those who watch the video only those people will check the description and click on the link for some more information? This is your target audience.

This is how content marketing is done. 

You can do the same by using the social media platforms like Facebook, Instagram, etc.

One can use other mediums also like

• Newsletters
• Creating Pdf or ebooks
• Taking sessions offline or online
• Whitepapers
• Journals

Based on expertise one can decide the approach to be used for content marketing.

Social Media Marketing is a great way for link building. According to the research, people spend more time on Social media, and avoiding this will be a big mistake.

Any link you see on the social media platform are nofollow link. Google will ignore such links and also there is no impact on the ranking.

If any of your posts on social media start getting attention there is a high chance that some users will share your post or link at some other places. In return, you can get good-quality backlinks.

One should have social media accounts and start leveraging them to get traffic to your website. In return, you will get good business.

There are many websites that promote reviews about the products or services they use. Such Review websites are high authority websites and getting links from them is high quality.

No matter even if the links are nofollow links. It still impacts in a positive sense and search engines consider it in the ranking.

It also builds your brand as the review posted by the customer will be genuine as they have used the products or services.

Here are some of the top customer reviews websites:

1. Google Reviews
2. Amazon Reviews
3. TripAdvisor Reviews
4. Yellow pages Reviews
5. Capterra Reviews
6. Trust Pilot Reviews
7. G2 reviews
8. Foursquare Reviews

A newsletter is a great way to enhance SEO. The visitors come to your page and subscribe to your news channel which means they are interested in engaging with the content you are delivering.

A subscriber who subscribed to your newsletter will not leave you if you share valuable information.

It is a very cost-effective solution to get engaged with the audience. Even if there is a link to an email, they still click on it to check what you are suggesting which is again good for businesses.

The traffic coming from the newsletter is very effective. You will notice that your bounce rate is also reduced.

A low bounce rate on your website helps in SEO.

There are various onpage seo tools available that speed up your process. Here they are.

• WriterZen, Semrush, Ahrefs, and Ubersuggest: These are keyword research tools that you can use to identify those keywords which are high in volume and also low in competition.
• Rankmath Plugin for WordPress: Install Rankmath plugin for onpage SEO. It will track the density of target keywords used, Image optimization, Internal and External links, Content length, Meta Title and Description, Keywords in Headers, etc.
• PageSpeed Insights: Use this to check the speed of the website.

One thing is clear if you work on-page SEO and off-page SEO you can surely rank on search engines. This ultimately helps in driving organic traffic to your website.

All the search engines require 2 things which are common unique content and value-added information. Without this, you won’t be able to make it.

If you are a beginner my suggestion would be to start with On-page SEO first. Do the on-page SEO analysis by using the tools available. And once you have a good amount of blogs published then slowly you can start working on Off-page SEO.

There are many off-page SEO factors or on-page SEO factors that might work for you or not.

Also one cannot master all, you need to decide what works well for you and start improving in those areas. Surely you will get the desired result.

The result is not instant you have to give time and learn what is actually working by practicing.

Always follow the legitimate options to drive traffic or else search engines like Google might penalize the website.

Hope you liked the article. We are always here to help you. Please comment below to clarify your doubts.